So there you are: the merchandise manager for a boring product. How often have you caught yourself gazing longingly over at some of those iPhones, Kindles, or several other such highly desirable product and though to yourself “Now why couldn’t I be the Product Manager for a very good product like that?” I have one message for you – conquer it. It turns out there are other product manager who are responsible for products which can be even less cool than yours and they’re doing some pretty amazing things to create their products successful…
How One Goes About Buying Bullets
I’m sure there are some of you on the market that have very good feelings about guns and such 30-30 ammo for sale. Let’s put those feelings aside for some minutes and have a closer look at the issue of, what else, bullets. If you should be not an enthusiastic survivalist or hunter, you most likely haven’t purchased bullets before.
It turns out that folks really worry about what gun they buy. However, bullets are almost an afterthought purchase. Sorry about that bullet product managers. Rob Walker over at the New York Times got enthusiastic about the product conundrum when he researched a business called Alliant Techsystems (ATK)Building The Better Bullet (Brand)
The following line of bullets that ATK introduced was called Fusion. With the product line the merchandise managers at ATK were targeting (sorry!) the 25-35-year-old deer hunters. To be able to catch their eye, the company created a fresh “aggressive” box design and even went in terms of to incorporate a foil label. They basically pimped the box.
Those two products gave the ATK product managers the ability they needed to be able to gain the confidence they needed to be able to do their biggest product launch to date. They recently rolled out a fresh line of bullets for duck hunters called Black Cloud. This time around they’re showing they understand what must be performed to show a commodity product into a must-have product.
ATK has partnered with a well known TV personality (in duck hunting circles): Phil Robertson who is called the “Duck Commander” ;.They’ve also gone ahead and made a couple of “viral videos” to be able to build some buzz around their new ammo. Just to show that bullets also may play a role in the 21st Century, they’ve gone in terms of to produce their individual social networking site called StormChasersNetwork.
Just to top things off, they have also ensure that the box for the Black Cloud product virtually jumps from the shelf. They dressed it up in a brilliant color scheme that was created to catch a hunter’s attention and remind him of the very first light of day (which is the better time to be hunting ducks).
What All Of This Means For You
I can’t say for several what type of product you are responsible for managing. However, I will bet that it’s probably a little bit more interesting than a commodity product like a bullet. In reality, no matter how boring you could find it, it’s probably a whole lot more interesting than a bullet.
With a little luck this story about how the merchandise managers at ATK could actually see beyond the straightforward proven fact that they certainly were faced with selling more of a commodity product that the other bullet makers should inspire you. What the ATK product managers did was to step into their customer’s shoes and identify how they begin to see the world. When they knew this, it became clear as to what they had a need to do.
Spend time contemplating not what your product does, but alternatively what your web visitors can do with your product. This may point just how forward for how you can turn your boring commodity-like product into something that may take off like a (what else?) bullet.