Display advertisement is recognized as as one of the very most successful advertising strategy on Internet. In line with the latest IAB report, online display advertising market represented 37% ($5.5 billion) of the total online advertising market during the first half a year of 2011. Among the different forms of online display ads, banner ads constituted for most of revenue ($3.414 billion) representing 23% of the market.
Different forms of online display advertising
Online display advertising is a questionnaire of web marketing where promotional messages in the proper execution of text, logos, audio, video or pictures in static or animated form are displayed on the relevant websites or se result pages. skid steer auger These online display advertisements are of 3 forms – banner ads, pop-up ads and text ads.
Banner ads are the most common forms of ads and are just like the traditional banners, highlighting the company name and giving a small description of the business.
Pop-up ads are much like banner ads within their design, but their placement is different. These ads are not steadily placed and pop-up suddenly, mainly during navigating in one content page to other.
Text ads are limited simply to text content. They could be easily downloaded and they could be made effective using right keywords.
Online display advertising is beneficial for automotive businesses because they are product oriented and this marketing strategy best serves the purpose of quickly engaging the customers. Listed here are few benefits that assure success of your auto business through this advertising strategy.
Attractive display of auto models catches the eye immediately: Display advertising is a perfect strategy to promote your automotive products. A properly designed display ad with graphic images (static or animated) of the vehicles and their description in the audio/video form grabs the eye of the viewer immediately. Simply speaking, display ads can become a little version of your virtual or traditional showroom showcasing your auto models.
Targets the audiences looking for automobiles: Display advertising is targeted and thus, effective in generating leads and creating conversions for your business. An automotive business can target its audience centered on behavior, geography and context.
In behavioral targeting, your auto business ads appear if the consumer is looking for auto products or content. Geographical targeting is the greatest way to produce business, as it enables your ads to be displayed when an individual browses from your neighborhood area. And contextual targeting is a method to display your ads in the websites which are at all related to auto business (like auto spares retailer, auto new websites, auto forums, etc.). By targeting the best audience you can eliminate wasted impressions.
Highly interactive marketing strategy: Display ads are highly interactive and entertaining means of advertising. Especially, for an automotive business, as it needs an appealing and knowledgeable illustration of the auto models to attract customers. You can be as creative as you possibly can in explaining your automotive business in the limited web space available. Remember, an effective display ad creates brand awareness and affinity for your brand even when the viewer does not click your ad.
Can quickly track the success of business strategy: Online display advertising gives immediate results. The click through rates and conversions rates help in tracking the potency of a present ad. These ads can be adjusted, improved and replaced immediately based on the performance. Regular tracking of the progress of various ads helps you save time and money spent on the ad and assures success for your marketing strategy.
In addition, display advertisements are cost-effective. You can aquire these ads through pay per click or cost per impression. On the basis of the performance of the ad in generating traffic and ROI, you can increase or decrease the spending on that ad.