One of the greatest ways to get targeted traffic to your website is by paying for it. And one of the greatest ways to cover traffic is via pay per click advertising (PPC). There are 2 major PPC programs on the internet. There are always a lot of these online, but for many people, only the top 2 are worth using.
The 2 major pay per click programs are “Google AdWords” and “Bing Ads” (combination of Bing and Yahoo). Both are excellent so you can get immediate traffic to your site, and traffic that’s good in regards to conversions. But just advertising on these platforms aren’t enough. You need to be good and test and track your campaigns to see if your campaign is a winner, or if you could have to locate a better means of advertising.
I do want to share a few of my insights on both programs buy bing ads account, and give you some recommendations on how you can use them effectively. You should know that some niches aren’t as responsive as other niches. That’s just a matter of competition in your niche. But for discreet and non-well known niches… you may have a subject day with one of these platforms. Let’s speak about Google AdWords.
Here is the number 1 choice among online business owners today. Some individuals say that the quality of the traffic surpasses Bing Ads, and that the conversion rates are a lot better than Bing Ads traffic. But it’s what it is. I believe you can make any niche profitable with Google AdWords. Even some of the smaller ones also.
With AdWords, you don’t have to invest too much to get started. I believe they require you to add at the least $5 or $10 worth of funds into your account before your ads go live. It’s worth every penny, trust me. Don’t bid the maximum amount your keywords bids are on. If you sell a $10 product, it won’t make since to price your clicks at $1 a piece. So also, you need to know your numbers, and how high you need to offer your products at to produce some profit.
Let’s enter into Bing Ads.
I like Bing Ads a lot. They appear more relaxed using their system of approval and denial of ads. Plus if your call them on the telephone, they are very helpful. But beyond that, you don’t have to bid a great deal in certain niches to see some great results. Now needless to say the additional money you invest into your advertising, the more traffic you can get, and the more sales you will potentially get.