Changes are everywhere, especially in news reading. Traditional newspapers are slowly becoming obsolete and impractical with today’s easy access to Internet and gadgets that allows easier online access. Online news sites are fast becoming the next popular media of events propagation to the masses around the world. The reason behind this fact is obvious–feasibility.
Most people today, even in less developed regions of the world, have easy internet access real raw news . Anyone with a computer connected to the internet can immediately gain information by a mere click of a button. There is no longer a need to buy newspapers and magazines, listen to the radio, or watch television.
While radio and television news are narrowly focused on what they are programmed to broadcast, online newssites offer so much more. A person hungry for news can read unlimited varieties of events all over the world. These ranges from local news, national happenings, breaking news, financial reviews, world events, among others. And just like any conventional newspapers, most online sites have classified ads for different categories as well. Every Internet user has unlimited sources of news by simply browsing the net. Old school types can find their favorite newspapers providing them with online editions, with same news content as the printed ones. Examples of leading newspapers in the us that provide online editions are the New york Times, The Washington Post, etc. Even the controversial Arab Al Jazeera network has provided a number of English sites for online viewers wanting to know what is happening around the world. Other radio and television networks also have their own Internet news editions like the CNN, and the ABC (Australian Broadcasting Network).
And speaking of Australia, other news organizations in the country are following suit. Channel Nine has sought the help of MSN to spread their articles around the world. Many other similar organizations like Telstra are providing their customers an alternative means to view news in Australia online.
While some traditional media organizations are losing money due to online news, some of these organizations are also finding ways to maintain profit. The new York Times for instance are asking their readers to register and pay an amount to read their articles. The Washington Post has ads in their pages to shoulder the publishing cost of their news. This trend is becoming the “in-thing” nowadays when it comes to news marketing in the Internet.