Logo design might seem a very straight forward profession to the outsiders. They think that logo designers only make use of a few fonts, colors and form factors. There is not much trouble, right? After all, they don’t design 10-20 web pages for just one website like the web site designers! Contrary to popular belief, logo designers face their own share of troubles within their job. From copyright issues to technical difficulty to handling client’s demand, every logo designer faces these challenges everyday. Here are a few major design issues which can be tough to deal with, if you don’t take proper precaution.
Not enough software knowledge- A great designer should have enough knowledge to work well with different design software. Generally, every designer has his own favorite software which he works regularly and feels most comfortable to use. But the issue arises once the client mentions particular software he wants the designer to use. He may ask the designer to style a brand on Adobe Illustrator and if the designer is not more comfortable with Illustrator then he will miss the project. To fulfill the client’s requirements, you ought to be experienced in all the favorite design software. If you don’t have the data and like to focus on any other software, then make sure that your file is compatible with the program that client likes.
Some clients are tough to handle- Some clients have their own idea about how exactly their logo should look. Then don’t just supply the designer a fundamental idea in what he wants, rather he forces the designer to style the logo exactly the way he wishes it to be. You may have no freedom showing your own creativity as a result of strict rules the client will impose on you. To avoid such conditions, tell the client the manner in which you work in a design project and what the client’s responsibility is. If you don’t show him the limits, he could keep intruding in your work and disturb the creative process.
Don’t produce a communication gap- Some clients believe that because they have hired an expert logo designer, he’s nothing to contribute in the project. thiet ke logo thuong hieu Some designers also believe that initial brief from the client concerning the project is enough. They show the logo to the client once it’s completed. But, that’s not the perfect procedure for an effective design project. If the client is shy, you need to take the responsibility to communicate with him at a regular basis. Ask him for feedback and make any changes he requests. This can make the consumer happy. He will know that his work is progressing steadily. As a developer you will also have an obvious idea what the client likes and dislikes. You can do the required changes at the sooner stage to help make the logo successful without facing any criticism.
Copyright issues- You’ll want seen some small companies’ logo resemble famous logo of big brands. Sometimes the logo designers copy other company’s logo blatantly and sometimes unknowingly they get influenced by some components of a popular logo. Once you create an identical logo, it’s certainly a crime. But if you unknowingly or unintentionally infringe a brand copyright, it’s a sincere mistake, not stealing. However, as a result of strict the laws of copyright and huge fines, you need to always be mindful about the elements you use in your design project. Before you choose font, color and shape for the design, research on the net to know if any other company has copyright to utilize them or not. If the fonts and shapes are freely available, you need to use them in your logo design.