In talking to a photojournalist from a newspaper yesterday, she was telling me what sort of company had called the newspaper selling them on the idea of using SEO/PPC to enhance their traffic to their stories. I was surprised in the beginning since I’ve never thought those services could benefit a newspaper. Actually, some say pay-per-click has been the reason why of newspapers downfall since more choose to advertise like that rather than through the original newspaper ad route.
Finished with SEO and keyword internet marketing is so it does take some time to build up. So if newspapers want to use SEO to build up traffic to timely or breaking news, it is likely to be too late and useless before they start to see the results. People can have found the timely story beforehand somewhere else.
With PPC on the other hand, I can easily see how that could benefit newspapers. If you have a breaking story that they want to be those where readers go to locate extra information on-line, then PPC would certainly work. Basically, the way in which it works is if this sort of scenario happened: pool result Someone twitters breaking news that there’s a shooting downtown and that they’re there at the scene. A person sees it and texts about it to their friend who lives close to the shooting area. Since very few details are given, the friend who receives the writing is most likely to immediately jump on-line to search for more details.
By this time around, newspapers would have caught this story too. They jot down a fast article and constantly update it. Furthermore, they bid on a pay-per-click ad that may pop through to search engines for whoever searches: “shooting in ‘city’ or ‘state'” ;.And then whoever looks for that term (such whilst the friend who received the text) will discover the newspaper article pop up initial on the list, and will in all probability select it.
This really is just an example of one scenario. From what I’ve found, it seems like several newspaper organizations such as for instance Cox Newspapers Inc., The Chicago Tribune, and New York Daily News have used pay-per-click advertising previously to generate more revenue and traffic. If more newspapers got into PPC then they’d have more odds of viewers going to their site to learn more rather than other websites.